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Gerardo Greco


Law School in Naples, Gerardo is a senior business lawyer with focus on digital innovation & sustainable development (UN SDGs), an IP Counsel and a social entrepreneur.
He started with ATARI Corp. and as USA correspondent for MCmicrocomputer pc magazine, developing advanced competences in the digital sector, comparative law and evaluation, refined through international engagements, impact investments and startups.
He was docent at Urbino University (Innovation; Digital Media Laws), at Paris INA, lecturer at NYU Law School (Digital Media Contracts), co-Chair of the Italian IPv6 Task Force, and founded the startups The Content Company in New York (the first cross-media brokerage agency), Playvalley in London (the first software house for non-game innovation on online videogame consoles) and YOPO in Antwerp (gendered digital innovation to mitigate VAWG).
He was advisor to the Italian Ministry of Innovation (file sharing and EU patentability reform on software related inventions), Resident Twinning Advisor in Sofia (Building up Integrated State Treasury in the Ministry of Finance) for Bulgaria EU accession, and expert evaluator for EU Commission (FP7 Energy).
His particular experience in disruptive digital innovation is today mostly applied to tackling social issues through exponential technologies such as Artificial Intelligence, Blockchain/Tokenized Economy, Internet-of-Things, and Transformative Technologies, incl. digital innovation with gender lens (UN SDG5).


Profilo in Italiano

Laureato a Napoli, è avvocato d’affari internazionale con focus su innovazione digitale e sviluppo sostenibile (UN SDG), IP Counsel ed imprenditore sociale.
Ha iniziato con ATARI Corp. e come corrispondente USA per MCmicrocomputer, sviluppando nel tempo competenze in area digitale, diritto comparato e valutazione, affinate attraverso incarichi internazionali, startup ed investimenti Impact.
Già docente presso l’Università di Urbino (Innovazione e Diritto dei media digitali) e all’INA di Parigi, lettore alla Law School dell’NYU (contracts for multimedia), ha fondato startup quali The Content Company a New York (prima cross-media agency), Playvalley a Roma/Londra (non-game innovation per online videogame consolle) e YOPO ad Anversa (gendered digital innovation contro VAWG).
E’ stato consigliere del Ministro dell’Innovazione Lucio Stanca (file sharing e riforma EU del brevetto per software), Resident Twinning Advisor a Sofia (Building up Integrated State Treasury in the Ministry of Finance) per l’adesione della Bulgaria all’UE e valutatore esperto della Commissione Europea (FP7 Energy).
La sua particolare esperienza in innovazione digitale dirompente è oggi focalizzata principalmente sulla mitigazione di problematiche sociali attraverso tecnologie esponenziali quali Intelligenza Artificiale, Blockchain/Economia Tokenizzata, Internet-of-Things e Transformative Technologies, compresa l’area dell’innovazione digitale con prospettiva di genere (UN SDG5).

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